What We Do

Client Management

Manage clients from one admin panel, whether they have a live contract open or they've just inputted an enquiry, you can view all details.

Front-End Design

Choose from our packages of design options, if your looking for a bespoke design or just a template design, we do both.


Simply upload any ratebook in our format provided to you, then have your new and updated prices pushed onto the website in seconds!

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Edit all pages and layouts from one place with our page builder, saves time and effort!

Mobile Friendly Design

Having your website Mobile responsive is Key! As you know the majority of car buyers now browse the web on their smartphone.

3rd Party Feeds

We can export feeds to any advertiser as long as a template is provided.

Why us

We work closely with experienced brokers and current clients of ours to ensure the system is working in the most efficient way, making things simple and saving as much manual work as possible. We understand the industry and how much man hours it can take for things such as uploading deals, sending quotes, emails and order forms etc. that’s why we have simplified everything by being able to upload a ratebook in a simple format, send quotes and orders with 1 click and fire out emails from inside the CRM system .

We never stop enhancing the system, we take all feedback on board and if we can help we will! Developing new features on a monthly basis and rolling them out to our clients. We want to be the simple solution for every broker and we understand the only way to do that will be to listen and grow with our clients .

Our Clients Website

Companies We Work With

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Features & Benefits

  • Easy to use CMS
  • Completely responsive (front and back end)
  • Simple and fast
  • Not bogged down with plugins and extensions – no WordPress
  • Multiple users with different access levels
  • Upload ratebooks
  • Simple ratebook import options
  • Ability to crunch thousands of deals within minutes
  • Get all your prices uploaded and with one click, update all website prices
  • Exportable ratebooks
  • Commission can be added as the ratebook is uploaded with a simple checkbox option
  • Deals can be tweaked individually at any time without needing to re-upload ratebooks
  • Override feature for special offers
  • Simple filtering options for finding and editing deals
  • Compatible with cap and IDS data sources – most need just a cap licence and then the data from IDS (our preferred partner)
  • SEO friendly and easily editable
  • Create SEO friendly ‘patterns’ to cover the complete site’s meta data. Removes a lot of manual work to be SEO friendly.
  • Automatic SEO friendly 301 redirects if a derivative, model or manufacturer is removed, avoiding any 404 errors
  • In-built CRM but can accommodate other CRMs such as Quotevine
  • Create, manage and send quotes from within admin
  • Export-able as PDFs
  • Online digital signature – no need for physical printing, scanning and emailing
  • Simple and effective blog – easy to create, edit and delete posts
  • Simple blog category management
  • Easy to tweak menus
  • Header and footer menus available off the shelf
  • Full control over your own menu and navigation structure
  • Filter cars and deals by manufacturers, models and/or derivatives.
  • Makes finding and editing anything within the site very simple and effective.

additional Features

  • Import funder ratebooks in a simple format
  • Ratebooks can have different commissions based on mileage for fine tuning
  • Create automated workflows for each funder (user can create different flows for each client type) to automate email tasks at different stages in the quote / order process – saving a lot of admin time
  • Add / edit dealers and funders as required
  • Create CVS files for Cars2Buy, Leasing.com and much more. We can create a feed for almost any portal as long as we can get a template (this process can also be automated each night)
  • A user feed creator is coming soon
  • Collect and export emails into your mailshot platforms (if we can get an API key, we can also automate this process. Otherwise, a simple export/import solution is available)
  • Create a manual lead/quote/client from the admin
  • Unassigned proposals – send proposals that aren’t attached to a vehicle


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Basic Design

  • CRM
  • Basic Design
  • Maintenance Cost
  • Hosting Charges
  • Data Management

Most Popular

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Advanced Design

  • CRM
  • Advanced
  • Additional Features
  • Maintenance Cost
  • Hosting Charges
  • Data Management
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Bespoke Design

  • CRM
  • Bespoke Design
  • Additional Features
  • Maintenance Cost
  • Hosting Charges
  • Data Management


Common Questions

No, within our system you can manage everything from reporting to invoices, alongside managing all enquiries from start to finish.

We use Cap and IDS data, we are a reseller of both, we offer many different pricing options with the data to suit all different brokers

The process takes 1-2 weeks for design and 2-3 weeks for the build. From there the site will be handed over to you in an offline development platform where you can test and get to know the system.

Yes the monthly cost covers maintenance of the website and system automatic advertising to portals like Cars2buy and Leasing.com. this also covers hosting where you will have your own server with just your site on.

To request more information contact us on our office line and you will be passed through to the correct person, alternatively send an email to leasing@fifty2one.co.uk.

Book a Demo

    Book your demo on the same day you enquire!

    Your Demo Includes:

    • An introduction to our company background and history
    • A demonstration of our current clients designs
    • The chance for you to explain your requirements
    • A full demo of the functionality of our frontend websites 
    • An in depth demonstration of our backend system
    • Our advice on the most efficient way to use our system 
    • Go through data options to see what suits you best
    • You will be given a chance to ask any questions you have
    • A summary of the demo and a follow up email
    • Following this we hope you are a client of ours in the future!

    Our Clients